Cover letter writing tip: Four elements of a great cover letter

Top cover letter writing tips: Cover letters are absolutely necessary. Submitting a resume without a cover letter is equivalent to sending junk mail. The same type of junk mail that you find in your mailbox everyday.

Like junk mail, a resume without a letter is impersonal. It does not address the reader and it assumes that the reader will know the intentions of the jobseeker.

If an employer were to choose candidates for interviews, he will definitely pick the ones that have a letter addressed to him.

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Top cover letter writing tip:
A personal letter shows initiative, a quality all employers look for in a candidate.

And since a cover letter is imperative, you should know how to write one. A powerful cover letter must do four things:

  • Attract attention: Your letter should start with a bang. Most cover letters are bland and filled with ‘me-too’ opening paragraphs.

  • Generate interest: Talk about your achievements. Some recruiters don’t even look at resumes. So make sure that you mention your achievements in your letter.

  • Create desire: Show them why you would make a perfect fit in the organization, what is it that makes you different.

  • Call for action: And finally, the letter should induce the reader to contact you for an interview. If he/she doesn’t, the letter has failed to meet its objective.

With these four elements, you will stand out from the crowd and should successfully obtain interviews with any employer.

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